Educational Videos

Learning about a new service or product through a company’s website is pretty standard, but learning about it through video seems to have become even more of a priority for today’s consumers. If you want to catch their attention and drive home your message in a way that has maximum impact, you need educational videos. And here’s why A study conducted by Google showed that people retain 90% of what they see and 50% of what they hear. When we hear something, we often forget half of it—especially if other things are going on around us at the time (like having a conversation with someone else). So if you present someone with information verbally, chances are they won’t remember as much as if they saw it visually. This is why educational videos are so effective: They provide consumers with a visual experience that allows them to learn without getting distracted. It also makes it easier for them to take action when they’re ready because you’ve already given them all of the information they need. The bottom line? Make sure your company has an educational video on its website!